Hi. I'm Marissa van Loon.
Online strategist at the Dutch daily newspaper NRC.
What I do.
I work at the Dutch daily newspaper NRC as an online strategist, I'm in a bridge role between the editorial and publishing sides. My job is to show (young) people the value of NRC and grow our online audience.
NRC was started 75 years ago and is a well-known, high-quality media outlet. NRC publishes two newspapers a day, one in the morning and one in the evening. Our website attracts more than 400.000 online visitors daily.
I'm currently working on improving our 23 editorial newsletters (all free) and the strategy behind them, as well as our Instagram account. Each week, we send out newsletters that reach 1 million people and cover a wide range of topics. From the daily newsletter De Haagse Stemming (about the Dutch politics) to ones about the 2020 US election to Future Affairs, on how technology affects our world. NRC reaches a large number of young people on Instagram, so we experiment with new ways to package our journalism and sell it to this audience. I've been interviewed about this by Villamedia, a journalism industry website.
On top of all of this, I'm also working on 'digital accelaration': how do we build an online future for NRC? What things should we do (or not)? What does the market do? To tackle these big questions, I work closely with our designers, developers, marketeers and journalists, I read everything I can and like connecting with and learn from international colleagues. (Maybe I'll see you in Perugia next year?).
Journalism Innovation UXD Online media
Habit building Newsletters Engagement
Content marketing Online acceleration Instagram
Data informed Product management
What I did before.
At the age of sixteen, my journalistic career got a kickstart when I started writing columns about media at NRC. I was able to let my creative flag fly even higher when I got the opportunity to write columns for the local newspaper BNDeStem, and present a show at the local radio station.
With writing being a passion of mine from an early age, it’s no surprise that I ended up studying journalism. I obtained my bachelor’s degree at Fontys Hogeschool Journalistiek, did an internship at Metro and had two hobby blogs before ending up back where it all started: NRC.
Throughout my studies, I came to realize that I have a passion for online journalism and have specialized myself in this subject. From 2015 to 2018, I shared my knowledge with people in the field via my own business, Toolschool. Together with my business partner Maike van Leeuwen, we helped editors with the online presentation of their stories. We advised and gave workshops and interactive inspiration sessions at Dutch media outlets and institutions including RTL Nieuws, RTL Z, Fontys Hogescholen, NRC and the Eramus University in Rotterdam. In addition, I worked at NRC as a news and online editor.
In 2018, I got my master’s degree in New Media Design at Tilburg University. In this program, I learned a great deal about human-media interaction, media design, prototyping and UXD. To top it off, I went abroad to study at the University of Waterloo in Canada.
A little more about me: I'm 26 years old and living in Rotterdam. Deadline stress is my ideal fuel, and I like to work hard. I'm crazy about news, sports (cycling! soccer!), hip hop music, politics and some Twitter fuss. I'm also very into innovation, work culture, leadership and success. In that combination, ideally.